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About Robert

Teaching students the latest in public relations, industry related software and social media practical applications via projects is key for students to succeed in the new world of public relations practice.

Experiential education is the key. "Tell me, and I forget. Teach me, and I may remember. Involve me, and I learn." - Benjamin Franklin

Our social media/networking activities have become the inspiration for other schools to create their own classroom activities and exercises. Auburn's activities are generally regarded as one of the, if not the, leading digital PR programs in the nation. I initiated our social media programs well before the explosian of social media activity. It was clear to me that this was the path the PR industry would follow.

I developed courses for the department in style, design and multimedia. The main aspects of our efforts include expanding opportunities for students by adding multimedia software lab time, HTML and other computer and Internet abilities to course content.